With the current technological landscape making it possible for any individual to start a business selling products they have never handled; the warehousing market has never been more competitive.
Therefore, lead generation remains a fundamental tool for finding customers and ensuring steady growth for warehousing providers. Below are some of the key ways this can be achieved, relying on the distinction between inbound and outbound lead generation strategies, while also accounting for the strengths of joining the CWLA.
Inbound Lead Generation
Inbound lead generation relies – at the most fundamental level – on getting potential clients to reach out to you. They can be called “traditional” because despite being conventional, they remain one of the most effective ways to generate new leads.
Traditional forms of inbound marketing are still highly effective. Signage or print advertisement continues to be the two prominent inbound marketing strategies to get a company’s name out to potential clients.
Digital inbound lead generation is also essential for finding leads. By having a professional website and focusing on Search Engine Optimization (SEO) and Pay-Per-Click Ads (PPC Ads), you can position yourself in front of customers looking for warehousing services.
Outbound Lead Generation
Outbound lead generation is the process of reaching out to potential clients. One of the fundamental benefits of outbound lead generation is that it relies on targeted advertisement. Your company will be reaching out to who you want to work with, and thus have much more control over the outcome.
Despite what many believe, “cold-calling” is not dead – it remains just as effective as always. Although it may be more work than inbound lead generation, investing resources into researching and personalizing outreach to potential clients can do wonders to attract new contracts.
Joining The Canadian Warehousing Logistics Affiliated
If you manage a warehouse, becoming a vendor for CWLA is the best way to consistently generate new leads. The CWLA is a respected organization that helps warehouses succeed in the current economic climate.
We receive our leads directly from customers across Canada looking for a distribution partner. We then filter these leads and provide you with inquiries suited for your warehouse. All you need to do is sign up, and we take care of the rest.
The CWLA is a community of like-minded warehousing & supporting companies. We can help you generate leads, stay informed with industry news, regulations, & upcoming events. The CWLA is open to all warehousing, trucking, co-packing, or fulfillment providers. Please contact us if you have any questions.
